Graphic Design, Illustration and Multimedia Animation and Media Design students have realized during this year some videos for the Barcelona, Moscow, Milan, London and Munich Benetton Live Windows – huge high-definition videowalls which replace the traditional shopping window in selected Benetton megastores. They were shown during some specific dates like Saint Valentine, the International Day Against Racial Discrimination and the World Poetry Day (March 21st) and the World Water Day (March 22nd).
The “Benetton Live Windows” project is conceived and designed by Fabrica, the Benetton research centre on communication, and develops a new language that brings the customer to intuitively dialogue with the brand. The videos shown were selected between other proposals of the best European schools for their success in meeting customers’ expectations and engaging them in a personal experience.
Don’t miss them and watch out the coming weeks, maybe will be more!
Saint Valentine (March 14th)
Cristina Tarquini &Petra Smirova
World Poetry Day (March 21st)
Vicky Milano & Natasha Zeytseva
Vladimir Ivlev & Matteo Cinti
Alina Vergnano & Leonardo Yazeji Cosme
International Day Against Racial Discrimination (March 21st)
Gaia Scadutto & Sara Arias
María Claudia Marin & Noa Natalie Benveniste
World Water Day (March 22nd)
Daria Pankeeva & Rafael de Jesús Encarnación
Marco Gasser & Ian Palomo
Kyle Diorio & Jon Thor Sigurdsson