This master will be awarded jointly by IED and IL3-UB (University of Barcelona)
Objective The course in Design Management aims to provide students with a broad range of management skills, methods and tools and to discover the roles, functions and tasks of the company department. It also enables design, marketing and business professionals to bridge the gap between these different areas, to become key drivers of the creation, management and development of their own brands.
Program The Master will consist of two parts: one theory and one practical. The first part will focus on project management, elements of strategic programming, business strategy, marketing and sales, and finance and human resources, among other topics. The second part will include different workshops, historical case studies and the final project. Project Management (Project cost management, project profitability, project budgeting and staff scheduling - Cross-functional project teams leadership and management) Strategy (The key elements of a strategic planning, business strategy and business development planning - Develop competitive strategies to increase their presence within selected markets - Identify long-term revenue goals and target markets to reach these goals -Internationalization decisions: entry into new markets - Comparative analysis of various diversification plans: risk and opportunities) Marketing & Sales (Client and customer understanding, targeting and segmentation. Market research and Data Base analysis - Competitive analysis - Commercial organization design and implementation - Distribution model definition, evaluation and implementation - Retail strategy) Finance (Financial needs assessment and action planning - Backlog analysis, scheduling and cash flow projections - Annual operating profit plans (budgets/strategic action plans) Human Resources (Human resource planning and goal-setting - Understanding culture) Information Systems (Project management tools learning: scheduling and resources planning - Enterprise Management tools training: market studies analysis, data base analysis, financial forecasting, budgeting)
Target Designers interested in coordinating interdisciplinary projects. Designers that want to acquire a profound knowledge of the design business field in order to conceive successful products and to efficiently manage all the production processes. Designers that already run a studio or own a small brand and want to expand. People coming from general business and management areas and who are interested in the design field.
Course details The course is taught in English. Frequency: Full-time Dates: February 2010 - June 2011;class until 17/12/2010 (holiday in August) 850 teaching hours Credits: 120 Cost Total cost: 15.000€ Enrolment fee: 3.000€ Tuition fee: 12.000€
