Day after day the business world is becoming more complex to manage with lower and lower margin for errors. In this context the value of a discipline resides in its ability to facilitate better-informed decisions. This highly competitive environment requires knowledge that helps increase effectiveness. Knowledge that reduces the number of failures associated to the risk of innovation. As Marketing did in the past, Design is being identified as the next discipline to join the pool of functions required for successful Business Management.
This program aims to prepare professionals who integrate and master both User Centred Design innovation, project management, strategic planning AND core business management principles in order to guarantee a smooth fit into the business environment and maximize their contribution. Designers need to understand the business reality and the role they can play to be able to participate effectively in it. Business managers can benefit from understanding the potential of a discipline like Design in the Business environment and facilitate its integration to other strategic functions to contribute to the value creation process.
General objective of the course
Enable design, and business professionals to bridge the gap between Design and management domains to become key drivers of organizational success.
Promote social consciousness and environmental sustainability through design thinking.
Provide course participants, as design thinkers, with the latest knowledge and skills to enable them to design, manage and grow their careers.
Our methodological approach:
1. The Master is designed to be essentially practical, the theoretical subjects are mainly based in the Case Study methodology, while the practical knowledge cannot be taught other that learning by doing.
2. Combines the student exposition to academic and practical knowledge on the same subject in order to highlight the differences and help the students build their own criteria.
3. Repeats the same subject from different points of view in order to help students understand the need to develop their own criteria.
4. Projects are started before all of the theoretical knowledge has been taught, in order to increase the student’s interest to acquire them.
5. Re-cap sessions with the Master Co-ordinator in order to check student’s
6. Program progress, understanding and debate on the Program discourse and orientation in order to enrich it and help the students build their own line of argument.
Student entry profile
The course recognises and welcomes students from a range of backgrounds in artistic, management and theoretical. This gives sufficient flexibility within the structure of the programme to attract students with different specialties and with various needs.
Designer of all disciplines, architects, professionals from business and management areas, marketing and communication, are welcome to join the program.
To enter the validation process, all candidates should submit the following documentation:
. Academic background: Undergraduate degree is required.
. Working experience: Evidence of 3 years working experience (minimum)
. Certificate of English proficiency: official IELTS or TOEFL certificate.
. Motivation letter.
Students who take this course will add value to their professional experience in both business companies and design studios, joining multidisciplinary teams, or as entrepreneurs launching their own projects. The course also will help them to develop careers in areas like innovation design, strategy design and business development, brand/product and social enterprise development.
The coordinator of the Master supports the choice of the teaching team and special lecturers, all of them professionals with extensive experience, and associated with prestigious institutions and organisations in their fields of expertise.
Mercè Graell Pons
Mercè Graell has an MFA in Design Education by The Ohio State University, BS in Technical Engineer by the Universitat Politècnica of Catalunya, and Graphic Design by Escola Elisava in Barcelona.
Her interests and work in the research and professional practice include co-creation and Innovation (participatory design research methods, visual generative techniques and visual thinking) and multidisciplinary team collaboration and communication: integrative thinking tools to deal with complexity, and visualization of information for analysis and decision-making.
Mercè has been successfully developing and applying co-creation strategies with users to translate technology innovation into new products and services and for design and business innovation. She has worked for lead companies in industries such as Pharmaceutical, Insurance, Mobile,Telecommunications, Health & Wellness and Banking.
Her areas of expertise are human-centered innovation design; design management including design and creative thinking for effective communication and collaboration in multidisciplinary teams; and interdisciplinary curricula development.
In academia, she has been adjunct professor in The Ohio State University and Sinclair Community College, where she is in the design advisory committee. Currently, she directs and teaches in the Design Management Master at the Istituto Europeo di Design, in the BA in Design at Escola Elisava, and at the h2i Institute Madrid. Member of the Design Research Society, she has published articles about multidisciplinary team communication and collaboration, as well as participating in many workshops and conferences in EEUU, Canada, and Spain.
Training credits: 90
*The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master programme has adopted a credit structure that follows the European Credit Transfer System (ECTS). IED Master only awards its own private degrees.
Classes Starting: January 27, 2014
Completion of Classes: December 19, 2014
Full time. Classes will be schedule from Monday to Thursday (and some fridays).