The Benetton Group is mainly a clothing enterprise. It is a group with a consolidated Italian identity for its style, design and passion clearly reflected in its brands: United Colors of Benetton, Undercolors of Benetton, Sisley, Playlife.


Benetton Live Windows Project
“Benetton Live Windows” is a project created to develop a new language that promotes a intuitive dialogue between client and brand.

The project was based on performance of music, focusing on International Days, which have been shown in high definition video walls of Benetton megastores in cities like Barcelona, Moscow, Milan, London and Munich.

One of this videos, related to the celebration of the International Environment Day, was shown at the Conference that UNO held in Río de Janeiro, in 2012.


Head of Visual Communication: Fabio Filippi

Project Lider: Joan Guasch, Alex Beltran y Ana de Quadras

Students:
Subject After Effects
2º Graphic Design
2º Illustration
2º Media Design
2º Advertising and Art Direction

Subject Storytelling
3º Advertising